The Electrical Mob: a website for a First Nations electrical contractor
A WordPress site for a First Nations, family-owned electrical contractor servicing the Northern Territory and North Queensland.
Our approach
The Electrical Mob covers a wide range of services and sectors across two regions, so the first month was spent organising that breadth into something easy to navigate. We audited every service, from electrical and HVAC to comms, security, testing and generators, and grouped them so both a homeowner and a mining or defence contractor could find their way quickly. Their story as a First Nations, family-owned business was placed front and centre, not tucked away on an About page. Quote forms ask for the service type upfront, so every enquiry reaches the right person, and click-to-call stays close at hand for urgent jobs. Built in WordPress with Gutenberg, the site includes reusable project and capability sections the team can keep adding to as their portfolio grows, and was reviewed with the client at each stage before launch.
Product key features
Research-led planning and content
- One month of analysis, content and layout
- Highlighted First Nations, family ownership
- Refined through client review rounds
- Tested end-to-end before launch
Clear service structure
- Electrical, HVAC, comms and security pages
- Testing, compliance and generator services
- Sectors from residential to defence and mining
- Remote-area service coverage explained
Quote requests and lead capture
- Quote request and enquiry lead forms
- Service type selection on every form
- Email notifications for new enquiries
- Click-to-call for urgent service
Easy content management
- Gutenberg block editor for self-updates
- Reusable blocks for consistent layouts
- Project and capability showcase sections
- Mobile-responsive, SEO-ready pages